ARTICLE, PAPERS, MENTIONS

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Recent

• Quo Vadis launched March 2021, (Periodic Newsletter)

• "the Struggle" (Thesis Paper on Programmatic Value-Add)

• A Memo From The CMO, December 2020 (Op-Ed)

• Programmatic Lemon Market Game, May 2020 (Methodology Paper)

• Chances of Programmatic Success — Trailer Version, June 2020 (Slidecast Presentation)

• Chances of Programmatic Success, June 2020 (Slidecast Presentation)

• Like Oil & Water / Programmatic & Creatives, June 2020 ( Cannes Virtual Talk)

• Facebook Budget Gap?, July 2020 (LinkedIn Op-Ed)

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Archive

• Bid Log Data: Here, There, Everywhere, December 2019 (Op-Ed)

• Programmatic: Break It Down To Build It Back Up, May 2019 (Op-Ed)

• Programmatic’s Annual Review: Is It Up Or Out?, December 2018 (Op-Ed)

• Programmatic: The Struggle, October 2018 (Op-Ed)

• Here’s how advertisers can navigate their way out of the programmatic maze, May 2018 (Interview)

• Shareholder Value Hiding in Programmatic Waste, May 2018 (Research Paper)

• Adobe: Trending Topics in Advertising, May 2018 (Mention)

• Programmatic In-Housing - IAB, May 2018 (Quote)

• Programmatic: A Series Of Cascading, Interconnected Contracts, April 2018 (Op-Ed)

• You've Gone In-House. Now What?, February 2018 (Op-Ed)

• What Game Theory Can Teach Us About Media Budgets, Agency Reshuffles And Attribution, October 2017 (Op-Ed)

• Hiring the right programmatic marketing talent: What you need to know, August 2017 (Op-Ed)

• How a Wine Brand Advanced Digital Ad Measurement, April 2017 (Mention)

• Will it blend? Oath will combine disparate AOL-Yahoo ad tech assets, April 2017 (Quote)

• The Clean Space Coefficient: Securing a Competitive Advantage in the Programmatic Age, March 2017 (Research Paper)

• The New Advertising (Wrote a chapter section on programmatic working media), October 2016 (Book)

• Boiling Down Rebategate, With An Eye Toward Equilibrium, June 2016 (Op-Ed)

• Avoiding An Ad Blocking China Syndrome, May 2016 (Op-Ed)

• Programmatic Futures, February 2016 (Quote)

• Forward Markets: The Best Of Programmatic Direct And Header Bidding, January 2016 (Op-Ed)

• Yahoo Responds To Video Ad Fraud Allegations, January 2016 (Op-Ed)

• Walled Gardens: Learning From The Past To Predict The Future, November 2015 (Op-Ed)

• The Math Behind Wrongly Aligned Advertiser KPIs, May 2015 (Op-Ed)

• Marketing Tech Helping To Boost CMO Tenure, March 2015 (Op-Ed)

• One year after its IPO, the Criteo Mafia emerges, October 2014 (Mention)​

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STAGE APPEARANCES & WORKSHOPS

 

• ANA Trust Summit II (Presentation and Panel on log data), October 2019 (Presentation, New York)    

• WFA (Data Workshop), June 2019 (Workshop, New York)    

• ANA Trust Summit I (Panelist on log data), May 2019 (Panel, New York)    

• WFA (GDPR Data Workshop), November 2018 (Workshop, London)    

• Ascendant Retail, October 2018 (Panel, San Francisco)    

• WFA Executive CMO Summit on the State of Transparency), September 2018 (Presentation, New York)    

• RampUp Conference, September 2018 (Presentation, Chicago)    

• WFA (In-housing Workshop), June 2018 (Workshop, New York)    

• Engage Prague 2018: Workshop, May 2018 (Workshop, Prague)    

• The Drum Programmatic Punch, March 2018 (Panel, New York)    

• Mobile Media Association (MMA), September 2017 (Panel, New York)    

• ProcureCon Conference, June 2017 (Presentation, London)    

• Think LA Conference, April 2015 (Panel, Los Angeles)