ARTICLE, PAPERS, MENTIONS
Recent
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Quo Vadis launched March 2021, (Periodic Newsletter)
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"the Struggle" (Thesis Paper on Programmatic Value-Add)
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Programmatic Lemon Market Game, May 2020 (Methodology Paper)
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Chances of Programmatic Success — Trailer Version, June 2020 (Slidecast Presentation)
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Chances of Programmatic Success, June 2020 (Slidecast Presentation)
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Like Oil & Water / Programmatic & Creatives, June 2020 ( Cannes Virtual Talk)
Archive
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Bid Log Data: Here, There, Everywhere, December 2019 (Op-Ed)
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Programmatic: Break It Down To Build It Back Up, May 2019 (Op-Ed)
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Programmatic’s Annual Review: Is It Up Or Out?, December 2018 (Op-Ed)
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Here’s how advertisers can navigate their way out of the programmatic maze, May 2018 (Interview)
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Shareholder Value Hiding in Programmatic Waste, May 2018 (Research Paper)
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Programmatic: A Series Of Cascading, Interconnected Contracts, April 2018 (Op-Ed)
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Hiring the right programmatic marketing talent: What you need to know, August 2017 (Op-Ed)
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How a Wine Brand Advanced Digital Ad Measurement, April 2017 (Mention)
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Will it blend? Oath will combine disparate AOL-Yahoo ad tech assets, April 2017 (Quote)
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The New Advertising (Wrote a chapter section on programmatic working media), October 2016 (Book)
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Boiling Down Rebategate, With An Eye Toward Equilibrium, June 2016 (Op-Ed)
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Forward Markets: The Best Of Programmatic Direct And Header Bidding, January 2016 (Op-Ed)
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Yahoo Responds To Video Ad Fraud Allegations, January 2016 (Op-Ed)
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Walled Gardens: Learning From The Past To Predict The Future, November 2015 (Op-Ed)
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The Math Behind Wrongly Aligned Advertiser KPIs, May 2015 (Op-Ed)
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Marketing Tech Helping To Boost CMO Tenure, March 2015 (Op-Ed)
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One year after its IPO, the Criteo Mafia emerges, October 2014 (Mention)
STAGE APPEARANCES & WORKSHOPS
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ANA Trust Summit II (Presentation and Panel on log data), October 2019 (Presentation, New York)
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ANA Trust Summit I (Panelist on log data), May 2019 (Panel, New York)
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WFA Executive CMO Summit on the State of Transparency), September 2018 (Presentation, New York)
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Mobile Media Association (MMA), September 2017 (Panel, New York)